{"id":11599,"date":"2025-02-02T02:50:52","date_gmt":"2025-02-01T22:50:52","guid":{"rendered":"https:\/\/dubaimusts.me\/?p=11599"},"modified":"2025-02-02T03:27:13","modified_gmt":"2025-02-01T23:27:13","slug":"bar-a-chocolat-de-dubai","status":"publish","type":"post","link":"https:\/\/dubaimusts.me\/fr\/dubai-chocolate-bar\/","title":{"rendered":"La Tablette de Chocolat Virale de Duba\u00ef : comment FIX a conquis le monde"},"content":{"rendered":"
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La barre de chocolat de Duba\u00ef de FIX a envahi les r\u00e9seaux sociaux. Des gens du monde entier essaient de mettre la main dessus.
Ce chocolat \u00e9pais et fait \u00e0 la main, aussi appel\u00e9 chocolat au Kunafa de Duba\u00ef, offre des saveurs riches et des designs uniques. C\u2019est l\u2019un des snacks les plus recherch\u00e9s de 2024.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Qu'est-ce que la tablette de Chocolat de Duba\u00ef ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La barre de chocolat virale de Duba\u00ef de FIX<\/a>, qui signifie \"Freakin\u2019 Incredible eXperience\", s'appelle \"Can't Get Knafeh of It.\"<\/em>
Elle est compos\u00e9e de knafeh croustillant, de pistache et de p\u00e2te de tahini, le tout enrob\u00e9 de chocolat au lait. Ce m\u00e9lange allie les saveurs du Moyen-Orient \u00e0 la richesse du chocolat.<\/p>

En plus de cette saveur populaire, FIX propose \u00e9galement d'autres tablettes, comme la barre au Pretzel, qui contient du knafeh croustillant et des pretzels au caramel sal\u00e9 pour un go\u00fbt sucr\u00e9-sal\u00e9, le tout enrob\u00e9 de chocolat au lait.<\/p>

Ils proposent \u00e9galement la m\u00eame saveur virale en chocolat noir \u00e0 72%, lui donnant une touche audacieuse.<\/p>

FIX n'a pas de site internet ni de boutique, mais vous pouvez commander en ligne via Deliveroo. Ils ont d\u00e9sormais deux horaires de commande par jour : 14h et 17h (avant, il n'y en avait qu'un).<\/p>

La barre co\u00fbte environ 70 AED. Vous pouvez obtenir une r\u00e9duction si vous achetez une bo\u00eete de six, qui est livr\u00e9e dans un joli emballage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Comment la tablette de chocolat de Duba\u00ef est devenue virale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le plus grand facteur de popularit\u00e9 de FIX est venu d'une vid\u00e9o ASMR virale de l'influenceuse culinaire de TikTok Maria Vehera (@mariavehera257<\/a>). Publi\u00e9e \u00e0 la fin de 2023, la vid\u00e9o a accumul\u00e9 plus de 113 millions de vues et continue de cro\u00eetre.<\/p>

Dans la video, elle mange simplement la barre FIX, mais le bruit croquant et la couleur verte vibrante de la pistache ont attir\u00e9 l'attention de tous. Un commentaire, avec 210 000 likes, disait : \u201cJe pensais que c'\u00e9tait du guacamole !\u201d<\/em> Cette r\u00e9action dr\u00f4le a peut-\u00eatre lanc\u00e9 la tendance sur TikTok.<\/p>

C'est fou comment une simple vid\u00e9o peut cr\u00e9er une sensation mondiale. Cependant, ce m\u00e9lange de chocolat, de saveurs audacieuses et de branding intelligent a aid\u00e9 FIX \u00e0 dominer les r\u00e9seaux sociaux dans le monde entier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La cr\u00e9atrice de FIX : Sarah Hamouda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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FIX a \u00e9t\u00e9 fond\u00e9e en 2021 par Sarah Hamouda, une entrepreneuse d'origine britanno-\u00e9gyptienne \u00e9tablie \u00e0 Duba\u00ef depuis neuf ans.
Ce qui a d\u00e9but\u00e9 comme un projet personnel est rapidement devenu une entreprise florissante, n\u00e9e de ses envies pendant la grossesse.<\/p>

Elle a voulu cr\u00e9er quelque chose de vraiment unique, en allant au-del\u00e0 des barres de chocolat classiques pour offrir une douceur \u00e0 la fois ludique, originale et gourmande.
Chaque barre FIX est fabriqu\u00e9e \u00e0 la main, orn\u00e9e de designs vibrants et artistiques sur chaque morceau, ce qui lui conf\u00e8re une touche d'exclusivit\u00e9. C'est pourquoi la production reste limit\u00e9e, rendant ces barres encore plus convoit\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Marketing intelligent et saveurs cr\u00e9atives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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FIX n'a pas seulement mis\u00e9 sur les moments viraux, elle a \u00e9galement su parfaire son image de marque et la conception de ses produits.
Les barres se d\u00e9clinent en plusieurs saveurs, chacune portant un nom cr\u00e9atif et ludique, comme \"Catch Me If Pecan\" ou \"Butter to Be Safe Than Salty\".
Le design de l'emballage, \u00e0 la fois moderne et attractif, renforce l'exp\u00e9rience de d\u00e9couvrir une barre FIX. Cette alchimie entre recettes in\u00e9dites, production limit\u00e9e et strat\u00e9gie marketing astucieuse a \u00e9t\u00e9 le moteur de son succ\u00e8s durable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Alternatives et recettes maison<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Avec la popularit\u00e9 croissante des tablettes FIX, qui se vendent rapidement, d'autres marques \u00e0 Duba\u00ef et dans le monde entier ont remarqu\u00e9 la tendance et ont lanc\u00e9 leurs propres tablettes pour y participer.
Parmi les concurrents notables aux \u00c9mirats, on trouve :<\/p>

  1. FEX<\/strong> \u2013 \u00c0 notre avis, l'une des meilleures copies, avec son go\u00fbt riche de pistache. Vous pouvez les trouver dans les supermarch\u00e9s de la ville.<\/li>
  2. Patchi<\/strong> \u2013 Une marque premium qui est depuis longtemps une r\u00e9f\u00e9rence pour les chocolats de haute qualit\u00e9. Leurs versions g\u00e9n\u00e9reuses font d\u00e9sormais partie de la tendance, et leur emballage \u00e9l\u00e9gant les distingue.<\/li>
  3. The Big Daddy Chocolate<\/strong> \u2013 Une option plus abordable, disponible sur Noon pour environ 23 AED pour une barre de 125 g. Cette marque \u00e0 petit prix offre un excellent choix si vous voulez go\u00fbter \u00e0 la combinaison de chocolat, kunafa et pistache sans vous ruiner.<\/li><\/ol>

    Si vous avez du mal \u00e0 mettre la main dessus, pourquoi ne pas essayer de la faire vous-m\u00eame ? Il existe de nombreuses recettes en ligne qui tentent de recr\u00e9er la c\u00e9l\u00e8bre tablette de chocolat FIX, alors si l'aventure vous tente, lancez-vous !<\/p>

    Vous trouverez \u00e9galement des variantes, comme des options plus saines, moins sucr\u00e9es, voire avec des cacahu\u00e8tes.<\/p>

    Amusez-vous bien et r\u00e9galez-vous !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    FIX a su transformer une id\u00e9e simple en une tendance mondiale, montrant qu'une combinaison parfaite de saveurs uniques, de branding audacieux et de buzz sur les r\u00e9seaux sociaux peut faire d'une petite entreprise un succ\u00e8s international. Avec une demande toujours croissante en 2024, FIX reste l'une des histoires de r\u00e9ussite food<\/a> les plus excitantes \u00e0 Duba\u00ef.<\/p>

    La vraie question est : et vous, l'avez-vous d\u00e9j\u00e0 go\u00fbt\u00e9 ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    The Dubai chocolate bar from FIX has taken over social media. People worldwide are trying to get their hands on it. This chunky, handcrafted chocolate, also called Dubai Kunafa chocolate, has rich flavors and unique designs. It\u2019s one of the most wanted treats of 2024. What is the Dubai Chocolate Bar? The viral Dubai chocolate bar from FIX, which stands for “Freakin’ Incredible eXperience,” is called “Can’t Get Knafeh of It.”It’s made with crispy knafeh, pistachio, and tahini paste, all covered in smooth milk chocolate. This mix combines Middle Eastern flavors with the richness of chocolate. In addition to this popular flavor, FIX also offers other bars like a Pretzel bar, which has crispy knafeh and salted caramel pretzel for a salty-sweet taste, wrapped in milk chocolate. They also have the same viral flavor in 72% dark chocolate, giving it a bold twist. FIX doesn’t have a website or physical store, but you can order online through Deliveroo. They now have two order times daily: 2 PM and 5 PM (before, it was just one). The bar costs around 70 AED. You can get a discount if you buy a box of six, which comes in cute packaging. How Dubai Chocolate Bar Went Viral The biggest boost to FIX\u2019s popularity came from a viral ASMR video by TikTok food influencer Maria Vehera (@mariavehera257). Posted at the end of 2023, the video has over 113 million views and keeps growing. In the clip, she simply eats the FIX bar, but the crunchy sound and vibrant pistachio-green color grabbed everyone\u2019s attention. One comment, with 210K likes, said, “I thought that was guacamole!” This funny reaction may have sparked the TikTok trend. It\u2019s crazy how a simple video can create a global sensation. However, the mix of eye-catching chocolate, bold flavors, and smart branding helped FIX dominate social media worldwide. The Woman Behind FIX: Sarah Hamouda FIX was founded in 2021 by Sarah Hamouda, a British-Egyptian entrepreneur who has called Dubai home for nine years.What started as a side project quickly turned into a successful business, inspired by her pregnancy cravings. She set out to create something special, going beyond typical chocolate bars to offer a fun, unique, and indulgent treat.Each FIX bar is handmade with vibrant, artistic designs on every piece, adding a touch of exclusivity. Because of this, production is kept limited, making the bars highly desirable. Smart Marketing & Creative Flavors FIX didn\u2019t just rely on viral moments, it also nailed its branding and product design.The bars come in various flavors, each with a fun name like \u2018Catch Me If Pecan\u2019 and \u2018Butter to Be Safe Than Salty.\u2019 The packaging is eye-catching, adding to the excitement of unboxing a FIX bar. This combination of original recipes, limited production, and smart marketing has fueled its continued success. Alternatives and DIY Recipes With FIX bars gaining popularity and quickly selling out, other brands in Dubai and worldwide have taken notice and launched their own bars to tap into the trend.Some of the notable competitors in the UAE include: FEX \u2013 In our opinion, one of the best copy, with its rich pistachio taste. You can find them in supermarkets around the city. Patchi \u2013 A premium brand that has long been a favorite for high-quality chocolates. Their chunky versions are now part of the trend, and their elegant packaging makes them stand out. The Big Daddy Chocolate \u2013 A more affordable option, available on Noon for around 23 AED for a 125g bar. This budget-friendly brand offers a great choice if you want to try the combination of chocolate, kunafa, and pistachio without breaking the bank. If you\u2019re having trouble getting your hands on the bar, why not try making your own? There are plenty of recipes online that aim to recreate the viral FIX chocolate bar, so if you\u2019re up for it, give it a go! You\u2019ll also find variations, like healthier options, less sweet versions, or even ones with peanuts. Have fun and enjoy! FIX has turned a simple idea into a global trend, showing that the perfect mix of unique flavors, bold branding, and social media buzz can transform a small business into an international success.With demand still growing in 2024, FIX continues to be one of Dubai’s most exciting food business success stories. The real question is: have you tried it yet?<\/p>","protected":false},"author":1,"featured_media":11640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[297,294,295,270],"tags":[],"class_list":["post-11599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dubai","category-food","category-shopping","category-uae"],"yoast_head":"\nThe Viral Dubai Chocolate Bar: How FIX Took the World by Storm<\/title>\n<meta name=\"description\" content=\"The viral Dubai chocolate bar from FIX, made with kunafa, pistachio, and tahini paste in milk chocolate, is available exclusively on Deliveroo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dubaimusts.me\/fr\/bar-a-chocolat-de-dubai\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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